Week 14 Reading Reflection

This week we had to read chapter 3 & 4 titled The Entrepreneurial Mind-Set in Organizations-Corporate Entrepreneurship  / Social Entreprenuership and the Ethical Challenges of Entrepreneurship. These chapters took me a long time to read but I learned a lot. Though both chapters were interesting to read, chapter 4 caught my attention. I love social media (Facebook, Instagram, snapchat) so I was most interested in what Kuratko had to say about social media being a great source for recognition and optimal opportunities. The biggest surprise to me in the reading was the section on environmental awareness. I think this is a great way to positively use social media to help society. I can easily think of an example of this that I encountered recently via one of my other classes. Honey bees are used to help grow a majority of the U.S crops. Honey Bee's pollinate thousands of flowers a week making them a great source for farmers. Recently honey bee's have been disappearing due to pesticides and diseases. Johnson and Johnson and Bert's Bees have used Youtube and Instagram in their campaign to save the bees!I think these companies positively used social media to help the honey bees.  Moving back to the chapter, the section that confused me was ecovision. I have a couple questions for Kuratko, has any companies strive to gain recognition via social media gone south? How easy was it for the company to recover? I could not disagree with any of Kuratko's work I believe he was correct and social media is a great way to gain opportunities.

GOOGLE GOLD

My strategy to make my website have the best SEO was to make my blog interesting and appealing for readers. I wanted to make my blog posts similar to reading a short story. I tried to make my readers feel that they too were building my business venture. That was how I wanted to attract readers back to my blog. Based on my strategy I detailed, I didn't choose any keywords that I used over the course of my blog. Using Youtube to help me spread the word about my blog, didn't help me as much as I thought it would. I felt that the social media outlet didn't help gain my blog much SEO. My most viral post was The Twenty Percent, gaining a total of 7 comments and 21 views. I was very happy with this outcome. I think that The Twenty Percent gained the most traffic because of the photos I included of my home town as well as the videos. I searched in google : beauty obsessed blog business venture. I was on the first page of google! I included a screen shot of my blog in the google search page. 

Very Short Interview, Part 2

 Looking back on my initial interview with Mr. Mansour,  I feel that the interview went well and I learned key concept on the principle of entrepreneurship. From my initial interview I learned that as an entrepreneur one must be independent to be able to pursue ones goals and dreams. One must be confident in his/her ideas as well as confident in running a company.
  I was able to visit this entrepreneur again and ask him a couple questions. Here are the questions I asked as well as Mr. Mansour's answers.

• 1st Question:Where you confident that your first product your company produced would succeed. 

           Mr. Mansour: " I was confident. I developed a product that I believed was necessary in the market."

• 2nd Question: Did you prepare for the possibility of your company not succeeding?

          Mr. Mansour: "I tried not do think about failure too much. I hoped that my product would succeed....also I had conducted a lot of research on the demand for my product. So although the failure rate is high for start up companies I relied on my research and support to follow through with my goal."

• 3rd Question:  How do you deal with failure? 

          Mr. Mansour: " Failure is part of success....success doesn't come without bumps in the road. Failure teaches me to fix what I did wrong and better my products."

Reflection: Compared to three months ago I feel confident in the questions I asked him this time around. I know that failure is a big part of starting a company because not everything will go smoothly in the beginning.