Week 5 Reading Reflection

This week in chapter 9 I learned about new venture start-ups! I think this has been the most interesting chapter so far because it teaches how to create an environment for your new venture. What stood out to be the most was the paragraph about legal issues that might arise. It is easy to see the bright side of starting a business but no one expects to be receiving law suits. The area that was slightly confusing to me was The Elements Affecting New-Venture performance. It was difficult to understand the idea where the author was trying to prevail but as I read it understood. I don't disagree with anything the author writes because I am learning from Kuratko's book. If I could ask the author a question it would be if he began any business venture that he didn't think went as he expected?