Week 7 Reading Reflection

Hello Business Bloggers,

In this weeks weekly readings I read an article published in the Harvard Business Review titled Rediscovering Market Segmentation.  I don't know why but it was confusing to me, even after I read it for a second time.  I was surprised by the context of what I was reading. Normally, our weekly readings are mostly related to creating a business and this week we learn about the other side of business: consumers. I know that Yankelovich and Meer were introducing a new way to track and observe consumer spending. What really confused me was there new way of determining what consumers want and how they buy. I understood that the new method involved tracking household consumers spending ( specifically when the razor example was mentioned), but in general (I don't know why) but I could not follow along with the reading. I think I needed some more back ground information on the subject which is what I think the authors could have done better at.  If I could ask the authors questions it would be what was wrong with the old ways of segmentation and predicting consumer habits based of that. Also, can there ever be a perfect way to tract consumer spending habits?