In my home town of Anna Maria Island, there are many local businesses to choose from for this assignment. I choose the Sand Dollar. The Sand Dollar is a gift shop located on the island and is my favorite place to go and look for cute "beachy" things. I have post a picture to give you a feel of the store. The Sand Dollar is a local business who's owner lives on the island. The owner of the Sand Dollar did not want to be recorded but I was able to discuss with her about her company. When I asked her who her 20% she believed it to be islanders and tourists. I also believe this to be true seeing as how the store attracts islanders and tourists with its knick knacks. The owner actively tries to invest in items that she believes tourists and islanders would like. She said that because of this her sales are above the roof. She mentioned that she doesn't do any survey or ask customers about feedback.
Reflection:After interviewing the 3 customers I believe they agree with the owners predictions. It appears to be that the the entrepreneur understand the customers needs. I believe that this is why the Sand Dollar has been a thriving company for many years. There weren't any differences from what the customers stated and the entrepreneur. I am having trouble uploading my second customer interview. Blogger is stating that the file size is too big. The problem is I don't know how to make the file size smaller. I will continue to try my best and upload the video. It appears to upload the video but cut it off after a couples seconds.
Hey Andrea,
ReplyDeleteWhat a cute store! I love the beachy vibe it gives off! I really wish I could hear all your interviews but none of them would play for me. I agree though that stores like that attract mostly tourists and I'm glad after your customer interviews you thought she knew who her audience was. Check out my blog here: http://feliciaent3003.blogspot.com/2016/02/twenty-percent.html
Andrea, I have never been to Anna Maria Island but one day I hope to visit. This store does seem to know what customers they are serving and is doing a good job meeting their needs. Also, the fact that she doesn't use surveys or do any research is interesting because each investment is more of a gamble but the store still manages to pull through. Nice post!
ReplyDeleteCheck out my post at:
http://anicentrepreneur.blogspot.com/2016/02/the-twenty-percent.html
Hey Andrea,
ReplyDeleteI really liked that you interviewed a business owner from your hometown. The Sand Dollar seems that it is successful and attracts a large amount of its’ target market. I Your interviews were great and I agree that the owner understands the needs of the customers very well if she does not have to do surveys or ask for feedback. Overall, a great blog post! Unfortunately, I was not able to finish this assignment so I did not submit it but if you want to check out my blog here is the link:
http://andreacdona.blogspot.com/
Hi Andrea!
ReplyDeleteI have never been to Anna Maria Island, but it seems quaint and like a beach-lover's dream! Your interviews were great and I think it was a great idea for you to choose a shop that is very local and obviously seems to thrive off of tourists and benefits the local community. It seems like you and the owner of the shop were right on with predicting that the majority of sales came from tourists, and your interviews were perfect to verify those predictions! Great job.
You can check out my blog at http://amunozent.blogspot.com/2016/02/the-twenty-percent.html
Hey Andrea,
ReplyDeleteIt seems like I am back at it again with the comments on your post. I commend you on your insight you used during your assignment. The various percentages you managed to use allowed for me to gain a very definite look at what the demographics of your assignment were. You seem to be very thorough in your work and I commend you for that. Being thorough and meticulous helps the reader better understand the assignment as a whole.
This was interesting to me because this store's 20% would be considered tourists, who are constantly changing. So in the case of hospitality and tourism, the 80-20 rule may not work with repeat customers, but it does work with a market with individuals that are always changing. This should alter the structure of the business. I wasn't able to record the entrepreneur I know, but you can see my blog here: http://brientrep.blogspot.com/
ReplyDeleteThis was interesting to me because this store's 20% would be considered tourists, who are constantly changing. So in the case of hospitality and tourism, the 80-20 rule may not work with repeat customers, but it does work with a market with individuals that are always changing. This should alter the structure of the business. I wasn't able to record the entrepreneur I know, but you can see my blog here: http://brientrep.blogspot.com/
ReplyDelete